Generation Z

53% of Consumers Say They’re Wary of GenAI
53% of Consumers Say They’re Wary of GenAI
September 03, 2024  |  Artificial Intelligence

As generative artificial intelligence begins to make its way into more parts of consumers’ daily lives, many are skeptical of the technology. By the Numbers...

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From Footprint to Foundation: How Big Banks Build Loyalty With Gen Z
From Footprint to Foundation: How Big Banks Build Loyalty With Gen Z
August 20, 2024  |  Banking

Big banks have been revisiting their branching strategies — branching (slight pun intended) into new markets, covering parts of the country thus far underserved by...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly...

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Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
August 13, 2024  |  Retail

As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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Gen Z Transforms Workplace Communication by Keeping It Caszh
Gen Z Transforms Workplace Communication by Keeping It Caszh
August 10, 2024  |  Personnel

Generation Z is changing the tone (or the vibe, as it were) of professional communications, with their preference for casual language creating new norms. Anecdotal...

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How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
August 09, 2024  |  Retail

So far this year, PYMNTS Intelligence data has illuminated a wide range of shopper behaviors, highlighting how omnichannel engagement is changing over time and how...

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Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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Banks Eye BNPL as Way to Reach Gen Z
Banks Eye BNPL as Way to Reach Gen Z
August 07, 2024  |  Buy Now Pay Later

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL)...

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