advertising

UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
September 06, 2024  |  Google

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
August 28, 2024  |  Digital Payments

There have been some significant milestones so far in the development of the digital wallet. Its early days track back to 2003 with the debut...

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Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
August 26, 2024  |  Apple

Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The...

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The Top 3 Benefits Small Businesses Get From AI
The Top 3 Benefits Small Businesses Get From AI
August 22, 2024  |  SMBs

Growth is essential for all businesses, especially the small ones. Artificial intelligence (AI) is one tool that can help firms achieve that by giving them...

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Recent Google Ruling May Open Door to More AI-Powered eCommerce
Recent Google Ruling May Open Door to More AI-Powered eCommerce
August 12, 2024  |  eCommerce

The recent federal court ruling against Google’s search monopoly could usher in a shift in online shopping, potentially reshaping how consumers discover products and businesses...

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Unpacking Google’s Week: Antitrust Ruling and Targeting Minors With Meta
Unpacking Google’s Week: Antitrust Ruling and Targeting Minors With Meta
August 09, 2024  |  Google

Alphabet’s Gmail email service, the world’s largest free email provider, was down Thursday (Aug 8). But the multi-hour disruption was merely the latest — and...

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Gopuff SVP: Personalization Requires Staying ‘a Step Ahead’ of Shoppers
Gopuff SVP: Personalization Requires Staying ‘a Step Ahead’ of Shoppers
August 02, 2024  |  Delivery

As merchants look to target their offerings to consumers’ unique needs and preferences, Gopuff is tapping personalized ads to drive additional revenue. In an interview...

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Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

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