shoppable videos

LTK Offers Creators More Control Over Commissions
LTK Offers Creators More Control Over Commissions
September 05, 2024  |  Social Commerce

Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates...

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Amazon and Walmart Race to Integrate Commerce and Content
Amazon and Walmart Race to Integrate Commerce and Content
April 19, 2024  |  Retail

As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. On Tuesday (April 16), Amazon Live announced a new...

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
December 01, 2023  |  Retail

This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...

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YouTube Unveils Features to Boost Creators’ Shopping Revenue
YouTube Unveils Features to Boost Creators’ Shopping Revenue
October 18, 2023  |  Social Commerce

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...

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Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
February 16, 2023  |  Shopping

This week in grocery, supermarkets utilize contextual commerce, Wegmans accepts SNAP and IHOP taps CPG. The Fresh Market, a supermarket chain based in North Carolina...

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