NEW DATA: Five Payments Innovations For Winning The Digital-First Shopper

How We Shop: Winning The Digital-First Shopper

Ninety-seven million Americans are now going online to buy everything from groceries to retail products, but a cookie-cutter approach to digital innovation will not ring the register. The How We Shop: Winning The Digital-First Shopper report, done in collaboration with PayPal, surveys 2,029 consumers to examine the five key digital innovations that merchants must offer to win digital-first shoppers across all demographics.

Inside the November Report
  • 76%: Share of consumers in large cities who have shifted from shopping for groceries in-store to online since the pandemic began and who also plan to keep doing so after the pandemic has subsided
  • 63%: Portion of millennial shoppers who have used digital wallets to make purchases during the last three months
  • 60%: Share of consumers who would be more willing to shop with brick-and-mortar merchants if they offered digital in-store payment options

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