Gen Z news and trends

Banks Eye BNPL as Way to Reach Gen Z
Buy Now Pay Later // August 07, 2024

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL) services presents both a threat and an opportunity for banks striving to regain a foothold in a market shifting toward...

Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Retail // August 03, 2024

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game. On Tuesday (July 30), the fast-casual restaurant giant dropped its “burrito-proof lip stain” in partnership with Wonderskin, a brand that...

46% of US Consumers Say They’re Ready for Open Banking
Digital-First Banking // July 30, 2024

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their bank accounts using familiar online banking credentials, offers a streamlined alternative to traditional methods by...

3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
Mobile Wallets // July 25, 2024

In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions. A recent PYMNTS Intelligence Report, “Digital Wallets Beyond Financial Transactions: U.K. Edition,” in collaboration with Google Wallet, reveals that 44%...

Interviews & Exclusives
Banks Eye BNPL as Way to Reach Gen Z

August 07, 2024
As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL) services presents both a threat and an opportunity for banks striving to regain a foothold in a market shifting toward digital convenience. A PYMNTS Intelligence report, “Build Now, Not Later: How […]

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report

July 25, 2024
In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions. A recent PYMNTS Intelligence Report,...

How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does...

Quick Reads
Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their parents, but financial guidance hasn’t caught up with their changing needs and priorities,” Brightfin Co-founder and CEO Christine Devane said in a news release Thursday (July 18). “We […]

Pinterest Courts Gen Z With Video Sharing Feature

June 26, 2024
Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally...

EBay to Add Venmo as Payment Option in US

June 13, 2024
Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to the preferences of Gen Z...

Facebook Records Highest Young Adult Use in Three Years

June 02, 2024
Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant...