Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among any brand’s metric to measure the efficiency and performance of a loyalty program. Since every loyalty program is different, calculating...
Walmart-owned Indian eCommerce firm Flipkart has launched a Unified Payments Interface (UPI) payment app that offers up to 5% cashback on purchases. The new super.money app is available on the Google Play store. “Unlike other UPI apps, we’ll never offer you useless coupons, scratch cards or coins,”...
Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott Bonvoy members and Starbucks Rewards U.S. members who link loyalty accounts will get the chance to earn points toward free...
Cookies might seem like the ideal business. They seem insulated from the vagaries of inflation and economic headwinds. Who doesn’t crave an indulgence here or there — a late-night snack that, delivered to one’s door, offsets the pressures of the workday? In many ways, cookies...
For shoppers with the most cash to burn, PYMNTS Intelligence data reveal, store-specific card-linked rewards go the longest way toward driving spending. By the Numbers The report “Card-Linked Offer Growth Hinges on First-Time Users,” a PYMNTS Intelligence and Banyan collaboration, drew from a February survey...
A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. And with the recent trend across the payments landscape of financial services firms like JPMorgan Chase and PayPal creating their own ad networks that use data from user purchases, the integration...
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of past users who never return? PYMNTS Intelligence finds that if those who used these offers...
Experian acquired a stake in Reward, which powers bank and retail rewards programs. “The investment cements an existing commercial partnership between Reward and Experian,” the companies said in a news release Wednesday (May 22). “This further collaboration will focus on leveraging Experian’s rich data and audience activation capabilities to...
Once card holders are made aware of how they can earn rewards by using their credit and debit cards to pay for goods and services, most are hooked. That’s according to the PYMNTS Intelligence report “Card-Linked Offer Growth Hinges on First-Time Users,” which was based on surveys with more...
