marketing

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
August 28, 2024  |  Digital Payments

There have been some significant milestones so far in the development of the digital wallet. Its early days track back to 2003 with the debut...

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Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
August 26, 2024  |  Apple

Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The...

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The Top 3 Benefits Small Businesses Get From AI
The Top 3 Benefits Small Businesses Get From AI
August 22, 2024  |  SMBs

Growth is essential for all businesses, especially the small ones. Artificial intelligence (AI) is one tool that can help firms achieve that by giving them...

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Recent Google Ruling May Open Door to More AI-Powered eCommerce
Recent Google Ruling May Open Door to More AI-Powered eCommerce
August 12, 2024  |  eCommerce

The recent federal court ruling against Google’s search monopoly could usher in a shift in online shopping, potentially reshaping how consumers discover products and businesses...

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Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

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All Signal, No Noise: How Item-Level Data Brings Retail and Banking Intelligence Together
All Signal, No Noise: How Item-Level Data Brings Retail and Banking Intelligence Together
July 31, 2024  |  Data

There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face...

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Pinterest Reportedly Turning to News Outlets to Sell Ads
Pinterest Reportedly Turning to News Outlets to Sell Ads
July 29, 2024  |  Partnerships

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell...

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OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
July 29, 2024  |  artificial intelligence

OpenAI’s new “SearchGPT” tool, launched Thursday (July 25), aims to shake up the eCommerce industry online with AI-powered product discovery and comparison. The prototype, available to...

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