digital ads

Governments Confront the Challenge of Taxing Digital Advertising
Governments Confront the Challenge of Taxing Digital Advertising
August 27, 2024  |  Taxes

Governments globally are wrestling with the challenge of taxing the digital economy, with digital advertising emerging as a key target. As traditional revenue sources from...

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Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience
Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience
June 17, 2021  |  Retail

Computer vision is transforming the grocery store experience. It is revolutionizing the checkout experience, streamlining the order fulfillment workflow, and now changing the way we...

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Target Unveils New Branding For Digital Ad Business
Target Unveils New Branding For Digital Ad Business
May 06, 2019  |  Retail

In a rebrand of its in-house media company, Target unveiled that the new name for the business would be Roundel. The company develops digital advertising...

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Amazon To Push Mobile Video Ads
Amazon To Push Mobile Video Ads
March 21, 2019  |  Amazon

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according...

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New Instagram Feature Will Tell Brands About Bookmarked Products
New Instagram Feature Will Tell Brands About Bookmarked Products
December 14, 2018  |  Retail

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company...

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Facebook, Google May See Increased Regulation In Australia
Facebook, Google May See Increased Regulation In Australia
December 11, 2018  |  Regulation

The Australian Competition and Consumer Commission (ACCC) earlier this week published a series of recommendations to push back against the influence U.S. tech giants are...

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Amazon To Be No. 3 In Ad Sales In U.S. This Year
Amazon To Be No. 3 In Ad Sales In U.S. This Year
September 19, 2018  |  Amazon

Amazon is forecast to reach the number three spot among sellers of digital ads in the U.S. this year, according to market research firm eMarketer....

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Don’t Count Out Billboards — Amazon, Facebook And Google Haven’t
Don’t Count Out Billboards — Amazon, Facebook And Google Haven’t
August 06, 2018  |  Hmmm

Billboards are not going gently into that good night. In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding...

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Amazon To Take Bite Out Of Google’s Digital Ad Business
Amazon To Take Bite Out Of Google’s Digital Ad Business
May 15, 2018  |  Amazon

Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around...

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