Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Industry experts and recent data clearly show AI’s...
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And...
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...
McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...
Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle....
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or...
MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services,...
Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition...
With loyalty, digital marketing and merchandise contributing to declines across its full-priced and off-priced businesses, Nordstrom reported first-quarter earnings that were below analysts’ expectations. The department...