Online Marketing

AI-Powered Tools May Change eCommerce and How Brands Market Goods 
AI-Powered Tools May Change eCommerce and How Brands Market Goods 
August 22, 2024  |  artificial intelligence

Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Industry experts and recent data clearly show AI’s...

READ MORE >
UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 
UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 
July 12, 2023  |  Retail

Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the...

READ MORE >
Could A New Instagram Privacy Setting Lead To More Mobile Ads?
Could A New Instagram Privacy Setting Lead To More Mobile Ads?
October 05, 2018  |  Facebook

Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable...

READ MORE >
Snap Launches eCommerce For Advertisers
Snap Launches eCommerce For Advertisers
September 27, 2018  |  eCommerce

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes...

READ MORE >
Can Spotify And Metallica Localize Live Shows With Big Data?
Can Spotify And Metallica Localize Live Shows With Big Data?
July 31, 2018  |  Big Data

Set lists do much more than determine the songs heard in concert. They also signal to fans the mindsets of their favorite bands and musicians...

READ MORE >
How TV Can Support Digital Marketing And Online Payments
How TV Can Support Digital Marketing And Online Payments
July 05, 2018  |  Analytics

By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The...

READ MORE >
Yelp Wins Court Ruling About Negative Online Reviews
Yelp Wins Court Ruling About Negative Online Reviews
July 03, 2018  |  Legal

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are...

READ MORE >
Direct-To-Consumer Firms Rethink Facebook Advertising
Direct-To-Consumer Firms Rethink Facebook Advertising
July 02, 2018  |  Facebook

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are...

READ MORE >
When It Comes To Paid Social Media, Facebook Leads The Way
When It Comes To Paid Social Media, Facebook Leads The Way
October 06, 2016  |  Retail

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a...

READ MORE >