exercise

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Google Fitbit Users to Gain Access to Peloton Classes
Google Fitbit Users to Gain Access to Peloton Classes
August 13, 2024  |  Partnerships

Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access...

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Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
May 02, 2024  |  Earnings

Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce...

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Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
February 05, 2024  |  artificial intelligence

This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...

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Strava Dominates in Provider Ranking of Fitness Apps
Strava Dominates in Provider Ranking of Fitness Apps
November 28, 2023  |  Mobile Applications

Whether you’re looking to shed a few pounds before the holidays or searching for an app to help you keep a healthy New Year’s resolution,...

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Peloton Becomes Official Fitness Partner of University of Michigan Athletics
Peloton Becomes Official Fitness Partner of University of Michigan Athletics
August 22, 2023  |  Partnerships

Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...

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Peloton Unveils Membership Tiers in ‘Anyone Anywhere’ Rebrand
Peloton Unveils Membership Tiers in ‘Anyone Anywhere’ Rebrand
May 23, 2023  |  Fitness

Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to...

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Netflix and Nike Training Club Pact Represents Another Flat for Peloton
Netflix and Nike Training Club Pact Represents Another Flat for Peloton
January 03, 2023  |  Partnerships

The debut of Nike Training Club workouts on Netflix is a potential coup for both brands, although conspicuously absent from the initial lineup is anything...

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