athleisure

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
August 30, 2024  |  Earnings

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While...

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Lululemon’s Cult Status Faces Checkout Uncertainty 
Lululemon’s Cult Status Faces Checkout Uncertainty 
December 07, 2023  |  Retail

When it comes to Lululemon and its customers, the brand seems to create a retail cult following, leaving many to wonder: What’s the secret sauce...

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Can Alo Yoga Persuade Consumers to Pay Couture Prices? 
Can Alo Yoga Persuade Consumers to Pay Couture Prices? 
October 20, 2023  |  Retail

Premium and luxury are not the same.  In the world of fashion, premium brands strut their stuff by offering top-tier products that outshine mass-market alternatives,...

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Hush Puppies Retailer Pivots as Consumers Embrace Fashionable Sports Footwear
Hush Puppies Retailer Pivots as Consumers Embrace Fashionable Sports Footwear
August 28, 2023  |  Retail

The convergence of casualization, comfort, and personalization has become a potent force, reshaping the way people perceive and interact with brands.  The modern consumer is...

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Lululemon, Abercrombie & Fitch Thrive on Elevated Comfort Trend
Lululemon, Abercrombie & Fitch Thrive on Elevated Comfort Trend
June 07, 2023  |  Retail

The fashion landscape has experienced an interesting transformation, breaking free from its association with discomfort and (as grim as this sounds) sacrifice.   The comfort trend...

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Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
Women’s Sneaker Startup Hilma Takes On Nike With Word-of-Mouth Campaign
October 06, 2022  |  eCommerce

She wasn’t an athlete or even a casual runner. She didn’t burn with the ambition to form her own company. She was looking for personal...

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Focus on Outdoor, Athleisure Trends Lifts Wolverine’s Merrell, Saucony Brands
Focus on Outdoor, Athleisure Trends Lifts Wolverine’s Merrell, Saucony Brands
August 10, 2022  |  Retail

In the face of growing economic headwinds, footwear and apparel maker Wolverine Worldwide said its continued focus on meeting strong consumer demand for outdoor and...

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DTC Apparel Brand Eyes New Category
DTC Apparel Brand Eyes New Category
July 09, 2020  |  Retail

Ghost Flower is a DTC wellness and athleisure brand that’s based on stories. Like this one: Susie Peebler was working as a geophysicist for an...

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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
July 01, 2020  |  Partnerships / Acquisitions

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...

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