This study examines the antitrust investigations by the FTC in the United States and COFECE in Mexico concerning digital marketplaces, specifically Amazon and Mercado Libre. Both agencies aim to foster free competition and market access but employ different methodologies and regulatory tools. The FTC focuses on Amazon’s monopolistic practices. Conversely, COFECE identifies market barriers created by Amazon and Mercado Libre, proposing ex ante regulations to address these issues. The analys
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